Up for discussion: Using McQuail’s uses and gratifications (book p. 16) try to define what an audience gains by viewing any one of the following websites. Clicking on screenshot, redirects you to the page to examine it closely.
Up for discussion: Choose one of the following videos and comment on how convergence improves / obstructs our daily routine?
![Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]](https://themediaclass.files.wordpress.com/2012/02/contentmarketingexplosionfinal.jpg?w=584)
1. Kenny Powers – K-Swiss MFCEO (Uncensored)Advertiser: K-Swiss
Ad Agency: 72andSunny
Why It Works: We constantly hope advertisers take more chances, and when they do we’re slightly dumbstruck, which is a reasonable reaction to K-Swiss’s video for its new training shoe, K-Swiss Tubes.
Kenny Powers, the alter ego of Danny McBride from the HBO comedy Eastbound and Down, takes over the company as “Mother F**king CEO.” The result is the most profane, pitch-perfect brand video execution of the year.
Advertiser: Volkswagen
Ad Agency: Deutsch
Why It Works: One of the most popular commercials from this year’s Super Bowl is a hit on the web for the same reason. The video tweaks the heartstrings of every parent and fan of Star Wars, which is just about everyone. And at 44 million views just about everyone did watch it.
Advertiser: BIG Cinemas
Ad Agency: Mudra Group DDB
Why It Works: India is a country with many different languages and ethnic cultures which are often at odds. To promote unity during India’s 61st year as a Republic, the country’s largest theatre chain ran a heart-warming video of special needs children from Mumbai singing the national anthem in sign language before every film. It’s a brand video for an entire country at its most hopeful.
Advertiser: Backed by YouTube/LG Electronics
On July 24, 2010, in one single day, 80,000 video submissions culled to 94 minutes of inspiring film with help from Hollywood directors Ridley Scott and Kevin Macdonald.
Advertiser: Ford Motor Company
Advertiser: Dermablend Pro
The viewer decides for himself how beauty is judged, and what to conceal or reveal, which makes this imaginative entry a must for this year’s top 10.
Advertiser: GoPro
The conversation about this classic “real” or “fake” execution rages to this day, but seems too perfect to not be sponsored by the company, who continue to deny it.
Advertiser: Sour Patch Kids
Ad Agency: Mother NY
Why It Works: Hardcore rapper Method Man might not be the obvious choice to promote Sour Patch Kids, but that might be part of the genius of this full-length music video by the rapper, “World Gone Sour.”
The Kids, true to form, make Method Man’s life unbearable by appearing in all the wrong places.
Advertiser: Ojai Valley Taxidermy
Advertiser: Kia Soul
It’s a smart move and appealing to people with pint-sized budgets who still want to feel badass about their car selection.
via mashable
It’s here: http://thenicestplaceontheinter.net/
Check it our and contribute through YouTube.
Don’t you feel better now?
As I audibly realized in class today, youtube got a new look.
Up for discussion: What uses and gratifications would the audience get out of the new layout. OR Why has youtube made such a drastic layout — look at this from a political economy perspective (what’s in it for the media producers)? OR Does is address audience as niche, users, prosumers and how does it achieve that?
Click on the image to be directed to the website.
Up for discussion: How does the website promote audience interactivity? OR What website features can you identify? OR Can you spot any codes and conventions for E4?
Your Media Class 