Task: Choose an ad and consider what themes it makes use of and how it makes use of the typical conventions of advertisements, as we examined in class. OR Choose an ad and explore what brand values it reinforces and how it succeeds in doing so.
1. Android
2. Coldplay’s GoT: The Musical
3. Clash of Clans
4. Delta
5. Kenneth Cole
6. Axe
7. Jonny Walker
8. Save the Children
Task: Choose an ad and deconstruct it using signs and codes and consider how the anchorage fixes how we read the text. Clearly state which ad you chose in your response.
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Task: Choose one of the texts below and use McQuail’s Uses and Gratifications theory to map out what audiences might be gaining out of them. Make sure you mention which text you’ve chosen in your response.
Up for discussion: Pick one of the posters and comment on how it creates α successful visual hierarchy, and how choice of color, font, use of tension (e.g. bold vs regular type), placement create an aesthetically pleasing final product.
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Choose one of the two advertisements and answer the question linked with it. Or challenge yourself and choose one of the four movie clips along with the question associated with it. Before pressing the final “comment” button, review your answer and look for description; if some of your points are simply describing what you’re seeing, it means you’re not deconstructing it enough. Ask yourself why and how you reached that conclusion.
McDonald’s “Roasted for sleep-proof meetings”
How does the ad creative a positive brand identity for McDonald’s?
Old Spice: “There’s a man in there”
How does the ad use media language to catch the attention of a male audience?
Up for discussion: Choose one text and address the question linked with it. Note that clicking on the post will redirect you to image page where you can zoom in, if you need to.
