Audience, effects & censorship

Regulation is a key component in the media world, and a lot of the times media institutions prefer to regulate themselves rather than leave this to the hands of outside bodies that may eventually affect their profit-making.

There’s a lot to think about when talking about regulation:

  • when is it OK to censor something?
  • should children be protected?
  • what makes a text violent enough to be censored?
  • how do we consider what’s best for media audience beyond media effects debates?

In the UK, the governing body that regulates films is the BBFC. It’s got a great student section that details important things like Timeline, History, Legislation, The Rating Process and issues. If you want to look at this in greater depth, it also offers an outstanding reading list — essentially giving your go-to sources that will take your essays to a high critical and analytical level.

A recent example of a censored film that could be interesting to investigate both as a coursework topic and case study is The Interview.

Also worth investigating is how the rating practice of films informs other institutions like the ASA, which rates ads, and Ofcom which regulates TV. You can find excellent material on how advertisements are regulated on the Education Resources link on ASA. Some of the “hot topics” that ASA considers are the following (clicking on them will give you additional information provided by the ASA):

  • Food and drink
  • Alcohol
  • Health and beauty

Ofcom’s own broadcasting code and guidelines are also helpful when considering whether a particular TV or radio text should be censored.

If you’re interested about the regulation system in the US, check out this great documentary about the MPAA.

Exploring documentaries

Up for discussion: Choose one of the following and define what documentary mode it is according to Nichols, and the extent to which it’s presented as realistic, using Abercrombie’s theory. 

The Green Prince

Finding Vivian Maier

Rich Hill

Ukraine is not a Brothel

Twin Sisters

Blackfish

Life hacking

Google’s smartphone app team Niantic Labs has released a new multi-player gaming platform that turns your real-world location into a virtual world.

Called Ingress — which is available for free download on Android via Google Play — the app is based around the premise that a strange energy has been discovered by European scientists, and it must be controlled before it controls you.

But the app isn’t one you play while sitting on your couch at night. It requires actual movement and encourages you to get outside to unlock new features, weapons and adventures. For example, to control and capture things called “portals” — which spew matter from creative places such as museums and libraries — you have to go there. Once you connect three portals, you form a region and claim a territory.

This means if you are in Times Square, the app’s built-in scatter map technology knows where you are and adds a virtual layer to it. It leads you to real statues and landmarks to continue the game. The platform also works in rural communities too.

via mashable

Up for discussion: What could be argued regarding media effects and games such as this one? OR Why do producers blur the lines between real and unreal? OR How does this app target a “global village”? OR Is the app a utopian or dystopian view of technology and why?

Audience vs Producers

Up for discussion: Watch the following CNN interview by clicking the link and take up a political economy vs market liberalist perspective. OR Why does CNN make use of individuals in its newscast? How does this enhance the realism?

http://cnn.com/video/?/video/bestoftv/2012/11/15/nr-life-in-gaza-strip-seshay-intv.cnn

Not impressed

In the summer, the McKayla Maroney meme spread over the internet and when she met with the president, Thursday, it seems he wasn’t impressed. The White House shared the following photo of McKayla and president.

Up for discussion: Why release this photo? How does it enhance the Obama brand / Obama as celebrity? OR How is McKayla Maroney a good example of prosumerism? (search the web for evidence and provide links).

A2 Blog Friday

Check out one of the more recent Google stories, and explore how it’s attempting to make the narrative realistic. Or if you’re more of a celebrity person, choose one of the celebrities listed here and search the web for ways in which they’ve affected a positive influence, offer escape or a reflection of the attitudes of their time. Finally, if you’re into politics, like a good story, or a plain old Samuel L. Jackson fan, then don’t miss the latest ad for the Obama campaign here.

Which Super Bowl Ads Get Shared the Most? [INFOGRAPHIC]

 

Believe it or not, the Super Bowl is only two weeks from this coming Sunday. That means that over the next fortnight we can expect a barrage of PR from advertisers in the big game looking to maximize their $3.5 million-per-30-second-ad spend by creating some online buzz.

 

As this infographic from Sharethrough, an online video distribution firm, demonstrates though, when it comes to Super Bowl ads, content is king. Sharethrough looked at 2011′s lineup of Super Bowl ads and identified which commercials got the most views and engagements.

The company’s findings reveal a built-in conundrum with Super Bowl ads: Advertisers tend be intimidated by that high price tag. With so much money on the line, they often fall back on common themes. Many of those — hot women, infantile men, animals — are highlighted here. One thing that’s clear from this chart: Going conceptual is a good idea. Viewers want to see some new thinking, rather than lingering shots of Kim Kardashian. After all, there are already plenty of those on the Internet.

via mashable